Web & Digital Delivery
Client Project
Construction
United Team Construction Landing Pages
Problem Statement
The business required focused landing pages to support local service enquiries and improve online visibility.
Existing pages lacked clear structure and did not effectively guide users toward conversion actions.
My Responsibilities
- Designed and implemented service-specific landing pages to support local lead generation
- Structured page layouts to guide users toward clear enquiry actions
- Optimised on-page structure and content hierarchy for search visibility
- Configured contact and enquiry flows for service-based conversions
- Ensured pages were lightweight, responsive, and easy to maintain
My Approach
I approached the project by identifying key services and designing dedicated landing pages for each offering.
Content and layout decisions were guided by conversion principles, prioritising clarity, relevance, and ease of contact.
Solution
A set of clean, conversion-focused landing pages was delivered, each aligned to specific construction services.
The pages were structured to support both search visibility and user action, providing a clear path from entry to enquiry.
Tech Stack
Elementor
Google Analytics
WordPress
Gallery
Lessons Learned
This project highlighted the effectiveness of focused landing pages over broad, generic service pages for local businesses.
Clear structure and intent-driven layouts proved essential for supporting both SEO and conversions.